Magazine: Institutional Research

	KEY CHARACTERISTICS	TARGET AUDIENCE	BRAND IMAGE	ANY OTHER LINKS
BAUER	This publisher covers a mixture between niche and mainstream magazines. For example, ZOO is a mainstream magazine whereas PRACTICAL PHOTOGRAPHY is a niche magazine because it is for people who like reading about photography.	Once again, Bauer covers a wide range of audiences ranging from men ages 18-35 reading ‘ZOO’ to middle aged women reading ‘Closer’.	Bauers image is to bring you the latest and best magazines as soon as they come out. The want to provide the magazine as something that is easily accessible and can be viewed through many devices.	For example, KERRANG magazine has a radio station, tv channel and an online website. There are links to media services such as YouTube, Twitter, Facebook, Tumblr and there are also links to their magazine services such as radio, TV, mobile and online.
IPC MEDIA	IPC Media provides a wide range of magazines. Some are mainstream and some are niche, for example the magazine NUTS is a magazine that can be virtually read by anyone without having a particular interest.	Like Bauer, IPC Media has a lot of magazines that range from target audiences such as young men looking at car magazines to old women doing gardening.	Just like Bauer, IPC want an image that they bring the best and latest magazines to you the public.	None of the magazines they cover have other links. For example none of the magazine has a TV show or a radio channel. They have high profile magazines but not ones with other links like KERRANG for example.
IMMEDIATE MEDIA	Immediate Media cover mainstream and niche magazines. For example, Match of the day is a mainstream mag whereas magic golf is a niche mag because it has a specific audience.	The magazines on this publisher range from genres. For example there are sports mags and there theirs fashion magaziness. This means there is range of target audiences.	This publisher wants its image to be that they cover the lesser known magazines but they are still top quality magazines to read.	Strangely, most of their magazines have other links. The main one is TV. Several mags such as ceebeebies and bob the builder have good tv links.
DEVELOPMENT HELL	Development hell has magazines that are musically based. Especially club music and party music.	This suggests that their target audience are young adults who like going out and partying to good club music.	They want people who like club music to see them as the best publisher that promotes their favourite type of music.	Most of their magazines have links. Not tv links or radio links but they have links like mobile apps and social meida sites.